350 degree Brand Therapy
Lighthouse Consultants begin brand therapy by critically assessing a brand’s pressure points and addressing each problem strategically at various stages through a bouquet of services.
Akin to a therapist’s treatment we begin with a critical assessment of the problem, to understanding and devising the best solution for the individual to navigating the path for positive results. 360 brand therapy becomes a step-by-step counselling from inception to launch and onward to overall functioning of the brand. For existing brands it is a precess of course correction to implement the optimal way forward.
1_CRITICAL ASSESSMENT
We begin with identifying critical problem areas that need attention, curate a checklist and address each of them in order to ensure both quick-wins and long-term value for the brand. By completing this course, we set strategic goals in order to grow and expand your luxury business.
2_BRAND IDENTITY and IMAGE
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
Brand Identity is internal. Brand image is external. Lighthouse curates recognisable brand identity using tools like branding and communication. In tandem with the right resources from graphic designers to copywriters we help to align identity and image so you can distinguish your brand from the competition and reach out to your target audience on a subtle, subconscious level. This assists in bridging the brand identity-image crisis for your luxury business.
3_BRAND LANGUAGE AND BEHAVIOR
It’s crowded out there! It’s a time of fragmentation, clutter, content overload with everyone vying for the attention of the consumer. The power is in the hands of the consumer, and now more than ever it’s all about how your brand behaves that will bring in and retain those precious consumers. Engaging with and creating genuine points of contact being authentic and deliberate along with storytelling is more important than ever. Starting very literally with the body language of your sales teams to written and visual content, service attitudes to experiences that you create for your customers, we do an assessment and create a plan of actions to embody and communicate what your brand stands for at every point.
4_BRAND PRESENCE (OnLINE and OFF LINE)
A strong brand presence can help your brand convey stability, positively influence potential customer’s purchasing decisions, acquire new customers and construct brand resonance.Lighthouse team understands this and therefore, helps you establish your brand presence by navigating the path to an optimum online presence (via website, social media and digital PR) and a well-networked offline presence (via EBOs, MBOs and shop-in-shops and traditional PR strategies).
5_SYSTEMS and processes
Lighthouse helps brands build systems and streamline processes for a smooth sailing ship. These range from the art of selling to daily retail operation functions, brand manuals, best practice processes, client management, database collection/maintenance and more. We help to put in place efficient systems and useful process that help free up time to concentrate on important things like good customer service.
Having been through the 5 stages above the brand is now ready to select from our menu of RETAIL ADVISORY SERVICES. We can add single or multiple activities as needed from new store launches, to pop-up events, in-store events, sales team trainings and more.